Sustainable tourism in Canada's North. A case study of Frontiers North Adventures

 Graci, Sonya

【Abstract】 Due to the threats of climate change, Canada's North is affected by melting sea ice, which is impacting the flora and fauna of the area. It is also opening the area up to tourists and "last chance tourism". Tourists are heading to Canada's North to see polar landscapes and threatened species before it is too late. Churchill, Manitoba, Canada, which is known as the "Polar Bear Capital of the World" has seen this boom in tourism. In order for this increase in tourism to not negatively impact the fragile environment, it is necessary for tourism businesses to operate in an environmentally responsible manner. This paper examines the best practices in sustainable tourism demonstrated by Frontiers North Adventures. This tour operator has implemented several environmental and social initiatives that have not only enhanced their product but have led to the protection and conservation of resources that their business is built upon. The lessons learned from Frontiers North Canada can be applicable to other tourism operators in Polar Regions.